Sincerely Forest is my self-started small online business launched in 2020, offering commissioned portrait illustrations, personalized event invitations, and greetings cards. The mission is to help people celebrate their happiest moments in life through hand-painted gifts to be printed and shared with friends and family.
As the founder and sole employee, I design all branding and visual content from digital marketing to print products. I also illustrate and manage the entire product lifecycle and handle all client communication. For the branding, I use a soft pastel and neutral color pallet, and bright photography to create a sophisticated and classy aesthetic.
Role: Small Business Owner, Creative Direction, Illustration, Social Media Design, Branding