Scouts Crunch
Creative Direction, GIFs, Illustration, Packaging, Social Media
If adult cereals had a baby with Girl Scout cookies, it would be Scouts Crunch. This high-protein guilt-free cereal combines everything that makes adult cereal fun and exciting but with the nostalgic and iconic Girl Scout cookie flavors.
Role: Creative Direction, Illustration, Motion Design, Packaging Design, Social Media Design
Playful adult cereal with childhood nostalgia
Scouts Crunch is a self-initiated fictional cereal project. The idea is to combine the high-protein nutritional benefits of trendy adult cereals with iconic Girl Scout cookie flavors from childhood. This project focuses on the bold, fun, and playful packaging and social media branding.
Role: Creative Direction, Illustration, Packaging Design, Social Media Design