Know the Cost is a social awareness and mobilization campaign aimed to inform and educate consumers about the fast fashion industry and its repercussions. The campaign features a 2D series, 3D series, and a screen-based series.
Its mission is to make shoppers stop and think: What am I buying? Do I need it? How many times will I use it? What am I supporting when I choose to buy it?
The goal is to shift consumers away from fast fashion, and toward sustainable fashion that advocates for ethical business practices and the well-being of factory workers, animals, and the environment.
Role: Branding, Creative Direction, Graphic Design, Photo curation, Social Media